ABOUT ME

Hello, I’m Alex Fredrik.

I currently work for the Fredrik Group which runs a collection of companies related to the creative field. 

My mischievous yet calculated approach taught me that opportunities lie in the spaces in-between. 

My nomadic background faced me with new challenges, approaches and methods. From people, behaviour, tasks, places and spaces, to materials and processes.

Eight active professional years made me awfully familiar with the unknown.

And I still love every second of it.

 

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CLIENTS

Kravitz Design

LAEX

Trip Haenisch & Associates

American Tea Room

Giorgio Armani

Leo Burnett

Samsung

EDUCATION

Business Management

Adv. Professional Certificate

NYU, New York

Art Direction, M.A.

Masters Degree | Cum Laude

Instituto Marangoni, Milan

Industrial Design, B.A. 

Bachelor of Arts 

Coventry University, UK

Awards

Giorgio Armani

EA Window Design Winner,

Milan Italy

 

Brand Packaging Mag

People’s Choice & Editor’s Award

American Tea Room

Los Angeles, CA

What I'm into

Directing & Story Telling

Art Direction

Product Design

Furniture

Branding & Identity

Residential & Commercial

Interior

Textile & Fashion

PRESS